While creating a social brand is a necessary endeavor, building a social business is an investment... Brian Solis More Quotes by Brian Solis More Quotes From Brian Solis Each business is a victim of Digital Darwinism, the evolution of consumer behavior when society and technology evolve faster than the ability to exploit it. Digital Darwinism does not discriminate. Every business is threatened. Brian Solis digital technology doe Information overload is a symptom of our desire to not focus on what's important. It is a choice. Brian Solis focus important choices Effective engagement is inspired by the empathy that develops simply by being human. Brian Solis engagement empathy marketing To succeed in the business of the future we have to become the very people we are trying to reach Brian Solis succeed trying people Please repeat: influence is not popularity. Brian Solis popularity social-media influence Social media spark a revelation that we, the people, have a voice, and through the democratization of content and ideas we can once again unite around common passions, inspire movements, and ignite change. Brian Solis passion voice ideas Attention is a precious commodity. Brian Solis commodity attention It's not business to consumer, it's not business to business, it's people to people Brian Solis consumers people The distance between who i am and who i want to be is separated only by my actions and words. Brian Solis distance who-i-am want Experiences are everything. And businesses must create experiences that mean something. If necessity is the mother of invention, then vision is the father of innovation. Brian Solis mother mean father We cannot measure, what it is we do not know to value. Brian Solis social-media values knows The bottom line is that people are seeking answers and direction, not messages or sales pitches. Brian Solis lines answers people The more we remember that we are part of the networks as human beings, the more we can act as human beings and not as corporate functions. Brian Solis advertising marketing remember Brands are no longer created; they are co-created. Brian Solis brands Don't compete for the moment, compete for the future. Brian Solis social-media moments Social media is about sociology and psychology more then technology. Brian Solis psychology media technology The future of marketing is not about technology Brian Solis marketing technology Welcome to a new era of marketing and service in which your brand is defined by those who experience it. Brian Solis welcome eras marketing Social media is less about technology and more about anthropology, sociology, and ethnography. Brian Solis sociology media technology The good thing about social media is it gives everyone a voice. The bad thing is … it gives everyone a voice. Brian Solis media voice giving
