You also really want to take the time to think about how the market is going to evolve.You need a market that's going to be big in 10 years. Sam Altman More Quotes by Sam Altman More Quotes From Sam Altman You don't get to make their decisions but you do get to choose the decision makers. Sam Altman team makers decision People that are really smart and that can learn new things can almost always find a role in the company as time goes on. Sam Altman smart team people We pretty much won't fund a company now where the founders don't have vested equity because it's just that hard to do. Sam Altman equity founders team It's become popular in recent years to say that the idea doesn't matter. Sam Altman matter years ideas ... but the pendulum has swung way out of whack here. A bad idea is still bad, and the pivot happy world we're in today feels suboptimal. Sam Altman today world ideas Great execution towards a terrible idea will get you nowhere. Sam Altman execution terrible ideas There are exceptions of course, but most companies start with a great idea - not a pivot. Sam Altman great-idea company ideas If you look at successful pivots, they almost always are a pivot into something that the founder wanted. Not a random made up idea. Sam Altman successful looks ideas AirBnB happened because Brian Chesky couldn't pay his rent, but did have some space. Sam Altman brian space pay It's difficult to get large groups of people, to the extreme levels of focus and productivity that you need, for a startup to be successful. Sam Altman focus successful people A related advantage of mission oriented ideas, is that you yourself will be dedicated to them. Sam Altman missions advantage ideas You need conviction in your own beliefs, and the willingness to ignore others naysaying. Sam Altman conviction belief needs The hard part is that this is a very fine line. There's right on one side of it, and crazy on the other. Sam Altman lines crazy sides You want an idea that not many other people are working on, and it's okay if it doesn't sound big at first. Sam Altman sound people ideas Unpopular but right is what you're going for. Sam Altman Most investors are obsessed with the market size today and they don't think about how the market is going to evolve. Sam Altman size today thinking I care much more about the growth rate of the market than it's current size and I also care if there's any reason it's going to top out. Sam Altman size growth care So it's worth some real up front time to think through the long term value and the defensibility of the business. Sam Altman real long thinking You cannot create a market that doesn't want to exist. Sam Altman want You have to find a small market in which you can get a monopoly and then quickly expand. Sam Altman monopoly