You cannot understand good design if you do not understand people; design is made for people. Dieter Rams More Quotes by Dieter Rams More Quotes From Dieter Rams As designers we have a great responsibility. I believe designers should eliminate the unnecessary. That means eliminating everything that is modish because this kind of thing is only short-lived. Dieter Rams responsibility mean believe Good design is honest. Dieter Rams good-design honest design We designers, we don't work in a vacuum. We need business people. We are not the fine artists we are often confused with. Dieter Rams confused artist people Products have to be designed in a way that they are comprehensible. Dieter Rams products way Nothing works without details. They are everything, the baseline of quality Dieter Rams details quality Design is a thinking process that starts in the head and with sketches. Thinking cannot be done by a computer. Dieter Rams design done thinking My goal is to omit everything superfluous so that the essential is shown to best possible advantage. Dieter Rams advantage essentials goal All too much of the man-made is ugly, inefficient, depressing chaos. Dieter Rams ugly depressing men The design should make the product speak to you. Dieter Rams design speak should I am not an early bird. I go to bed normally between midnight and 1 oclock, so it is understandable that I cannot be an early bird. I wake up around 9 oclock. Dieter Rams bed midnight bird Good design makes a product understandable. Dieter Rams good-design design products As designers we have a great responsibility. Dieter Rams great-responsibility designer responsibility Good design is innovative Gives a product utility Is aesthetic Makes a product easy to understand Is unobtrusive Is honest Is long-lived Is consistent down to the smallest detail Protects the environment Good design is as little design as possible. Dieter Rams design giving long There is a lot of bad architecture. What we need more is to look at how our landscape should look in the next decades. Dieter Rams landscape looks needs I don't like computers. I still like to do my drawings by hand. Dieter Rams computer drawing hands I sit, I think, I make some drawings. As a designer, you cannot retire totally. Dieter Rams designer drawing thinking I hate everything that is driven by fashion. Dieter Rams i-hate fashion hate Quiet is better than loud. Dieter Rams than better loud quiet I like to be in New York. Le Corbusier described it in the 1930s as a 'wonderful catastrophe.' It is still a wonderful catastrophe, but inspiring. Dieter Rams new like new-york wonderful Not the spectacular things are the important things - the unspectacular things are the important things, especially in the future. Dieter Rams things spectacular future important