You have to be willing to totally immerse yourself in China in order to have in-depth exposure to China. John Quelch More Quotes by John Quelch More Quotes From John Quelch Mention health in most companies, and the cost of health insurance is what comes to mind, not how the company can invest to prevent further escalation in societal health care costs. John Quelch insurance care health mind Pepsi and Coke have to co-exist on the shelf for the long term because if they pull each other down, no one's going to drink carbonated soft drinks anymore. John Quelch soft down drink long If there is cultural imperialism, it is definitely American. John Quelch definitely american imperialism Personal brand equity erodes much faster than corporate brand equity. John Quelch brand than personal equity Any small business that's predicated on technological innovation and is differentiated and superior can expand globally very effectively using the Internet as a vehicle for promotion. John Quelch small internet innovation business China is a very brand-intensive society. The reason that brands are so very important is that they are a way to signal social status. John Quelch status society important way Coca-Cola is an American icon. John Quelch coca-cola icon american The opinions of a convenience sample... may not represent all users. John Quelch represent opinions convenience may The only thing you need to set up a business school is a warm body and a piece of chalk. John Quelch you body business school Ease of navigation is important in both physical and virtual space. John Quelch physical navigation space important If I ask for money, all I get is advice. But if I ask for advice, I end up getting money. John Quelch ask end money advice Instant, soluble coffee has long been the unspeakable wasteland of the coffee business. Conventional wisdom would be that no premium brand should go near it. But Howard Schultz's vision from day one has been to bring quality coffee to the mass market. John Quelch day coffee business wisdom You certainly don't want to market the president as if he or she were a box of breakfast cereal. John Quelch she you want breakfast When we're talking about brand, we're talking about what does the brand stand for. And when we're talking about approval, we're talking about whether or not I approve of what the brand stands for. John Quelch brand stand about talking The Starbucks brand has shifted over time from being a specialty brand to being more of a mass brand. There is a gap at the top of the market. John Quelch brand more being time Consumer behaviour changes in a glacial fashion. John Quelch consumer changes behaviour fashion Changing our consumer behaviour is similar to quitting smoking. Unless people are shocked into doing it, either by social disapproval or family disapproval or fear of the medical consequences, they'll just keep on smoking. John Quelch family smoking fear people Every time there is a recession, consumers will typically be more cautious, more conservative, take more time, and make more serious price-performance trade-offs. John Quelch more will serious time Product downsizing in the face of inflation in order to maintain retail price points has long been used by food companies, notably manufacturers of candy. John Quelch price face food long In flush times, a rising tide of consumption can compensate for less than optimal branding, positioning, pricing or segmentation. John Quelch tide than consumption rising
