Your culture is your brand. Tony Hsieh More Quotes by Tony Hsieh More Quotes From Tony Hsieh There's a big difference between motivation and inspiration: Inspire through values and motivation takes care of itself. Tony Hsieh positivity motivation inspiration Your personal core values define who you are, and a company's core values ultimately define the company's character and brand. For individuals, character is destiny. For organizations, culture is destiny. Tony Hsieh destiny organization character Customer service shouldn't just be A department, it should be the entire company. Tony Hsieh service-culture focus satisfaction Stop chasing the money and start chasing the passion. Tony Hsieh chasing passion success Don't be cocky. Don't be flashy. There's always someone better than you. Tony Hsieh cocky business inspirational The best businesses are really ones that can combine passion, profits, and purpose. Tony Hsieh best-business passion purpose Whatever you're thinking, think bigger. Tony Hsieh business inspiring thinking Studies find top 3 most stressful moments in people's lives: death, divorce, and properly pronouncing "Worcestershire sauce." Tony Hsieh divorce food people To WOW, you must differentiate yourself, which means do something a little unconventional and innovative. You must do something that’s above and beyond what’s expected. And whatever you do must have an emotional impact on the receiver. Tony Hsieh impact emotional mean Most companies are very quick to hire and slow to fire, when really it should be the other way around. Tony Hsieh should fire way To never forget that the most important thing in life is the quality of life we lead. Tony Hsieh entrepreneur things-in-life important Never accept or be too comfortable with the status quo, because the companies that get into trouble are historically the ones that aren't able to adapt to change and respond quickly enough. Tony Hsieh able change trouble For me, my role is about unleashing what people already have inside them that is maybe suppressed in most work environments. Tony Hsieh environment roles people A great brand is a story that never stops unfolding. Tony Hsieh unfolding branding stories Open, honest communication is the best foundation for any relationship, but remember that at the end of the day it's not what you say or what you do, but how you make people feel that matters the most. Tony Hsieh communication motivational people Envision, create, and believe in your own universe, and the universe will form around you. Tony Hsieh form motivational believe I made a list of the happiest periods in my life, and I realized that none of them involved money. I realized that building stuff and being creative and inventive made me happy. Connecting with a friend and talking through the entire night until the sun rose made me happy. Trick-or-treating in middle school with a group of my closest friends made me happy. Eating a baked potato after a swim meet made me happy. Pickles made me happy. Tony Hsieh motivational night school I'd rather spend money on things that improve the customer experience than on marketing. Tony Hsieh customer-experience marketing inspirational Be true to yourself. If you follow that principle, a lot of decisions are actually pretty easy. Tony Hsieh be-true-to-yourself principles decision Chase the vision, not the money, the money will end up following you. Tony Hsieh business motivational inspirational