Your customer is not your user Clara Shih More Quotes by Clara Shih More Quotes From Clara Shih I wrote 'The Facebook Era' because I felt like it needed to be written, and I was one of the people who might be qualified to do so. Specifically, my background is that I developed the first business application on Facebook. Clara Shih facebook like business people Social networks particularly will tend to converge and consolidate over time, especially because they're inherently governed by network effects. So the bigger ones will just get bigger, their value will multiply exponentially, and the smaller ones will become less and less relevant. Clara Shih value will just time My entire life, I have viewed every problem as an opportunity - I've had no choice. Clara Shih choice problem opportunity life Technology may be traditionally perceived as a male-dominated industry, but it won't always be that way. Every day we see more and more powerful women leaders boasting outstanding achievements. Clara Shih day women technology way Like many of my fellow entrepreneurs, I didn't create Hearsay Social with my co-founder Steve Garrity because it would be fun and easy, but because we're at our best when faced with enormous challenges. Clara Shih best challenges easy fun Listen more than you talk. Clara Shih listen more talk you Strong emotional connections between individuals, customers, and salespeople that trust each other will always be 10 times more powerful than the most expensive ad campaign. That's the power social media makes possible. Clara Shih social-media trust strong power The immigrant experience had a profound effect on me. It taught me the importance of hard work and the value of being entrepreneurial. Clara Shih me experience hard-work work Social media teams can and do launch clever campaigns, but game-changing Social Business initiatives are typically driven by management teams. Clara Shih social-media business management Social media provides the modern-day version of mystery shopping and walking the halls. Clara Shih social-media shopping media walking There is, in fact, nothing easy about being an entrepreneur. Clara Shih nothing being entrepreneur easy The need for strong partners and employees persists throughout the life of a company, but it is especially important in the beginning. Clara Shih beginning important strong life