Diogo Kotscho

Maybe when it starts to harm his business the red light will flash, top players earn more from image rights than from actually playing football, so if the sponsors start disappearing that might be the moment he starts to pay attention.

In terms of communications, Neymar's big problem - and it's one common to other athletes - is his lack of empathy, he is very protected, and the people who speak for him are his dad, his mum, his sister, his girlfriend. Neymar never speaks and when he does it is via social media or in tightly controlled interview situations. Any identification with him is superficial. The priority is getting him to open up and let the public know the real Neymar.