Jonah Berger Professions : Professor Browse All Authors Top 13 quotes by Jonah Berger Going viral isn’t random, magic, or luck. It’s a science. Jonah Berger viral magic luck People don't think in terms of information. They think in terms of narratives. But while people focus on the story itself, information comes along for the ride. Jonah Berger focus people thinking Virality isn't luck. It's not magic. And it's not random. There's a science behind why people talk and share. A recipe. A formula, even. Jonah Berger magic growth people Word of mouth is the primary factor behind 20 percent to 50 percent of all purchasing decisions. Jonah Berger purchasing decision mouths Connecting with others is rewarding; it makes us feel like we're not alone in the world. Jonah Berger connecting feels world Marketing is about spreading the love. Jonah Berger marketing If something is built to show, it's build to grow. Jonah Berger built grows shows Top of mind means tip of tongue. Jonah Berger tongue mind mean People don't need to be paid to be motivated. Jonah Berger motivated people needs Virality isn’t born, it’s made. Jonah Berger born made Instagram is a place where you discover new things, brands, destinations for travel and furniture, the challenge at the moment is that discovery is happening, but Instagram isn't necessarily getting credit. Jonah Berger technology Whether you’re a nonprofit organization with no marketing budget or a small business owner with a great new service, knowing how to generate word-of-mouth will help you make your product, service or idea succeed, and even if you don’t have anything you want to catch on, understanding how word of mouth works will help you better navigate the world around you. Jonah Berger us We often look at these videos and think they must be luck or by chance, can you guarantee that something will go viral and get millions and millions of page views? No, but you can guarantee it will do better. Jonah Berger company-news Similar Authors Bryan Stevenson professor Bruce Greenwald professor Bruce Ames professor Brian Wansink professor Brian Schmidt professor Brian Martin professor All Authors
