Whether you’re a nonprofit organization with no marketing budget or a small business owner with a great new service, knowing how to generate word-of-mouth will help you make your product, service or idea succeed, and even if you don’t have anything you want to catch on, understanding how word of mouth works will help you better navigate the world around you.

Jonah Berger

Categorized in : U.S.

Going viral isn’t random, magic, or luck. It’s a science. by Jonah Berger

Going viral isn’t random, magic, or luck. It’s a science.

viral magic luck

People don't think in terms of information. They think in terms of narratives. But while people focus on the story itself, information comes along for the ride.

focus people thinking

Virality isn't luck. It's not magic. And it's not random. There's a science behind why people talk and share. A recipe. A formula, even.

magic growth people

Word of mouth is the primary factor behind 20 percent to 50 perce... by Jonah Berger

Word of mouth is the primary factor behind 20 percent to 50 percent of all purchasing decisions.

purchasing decision mouths

Connecting with others is rewarding; it makes us feel like we're... by Jonah Berger

Connecting with others is rewarding; it makes us feel like we're not alone in the world.

connecting feels world

Marketing is about spreading the love. by Jonah Berger

Marketing is about spreading the love.

marketing

If something is built to show, it's build to grow. by Jonah Berger

If something is built to show, it's build to grow.

built grows shows

Top of mind means tip of tongue. by Jonah Berger

Top of mind means tip of tongue.

tongue mind mean

People don't need to be paid to be motivated. by Jonah Berger

People don't need to be paid to be motivated.

motivated people needs

Virality isn’t born, it’s made. by Jonah Berger

Virality isn’t born, it’s made.

born made

Instagram is a place where you discover new things, brands, destinations for travel and furniture, the challenge at the moment is that discovery is happening, but Instagram isn't necessarily getting credit.

technology

We often look at these videos and think they must be luck or by chance, can you guarantee that something will go viral and get millions and millions of page views? No, but you can guarantee it will do better.

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