Scott Pinsker

Kudos to the Hallmark Channel for identifying a niche in the marketplace that was underserviced and underutilized. It takes courage to zig when everyone zags, but now that Hallmark has proven there’s a sizable audience for this kind of wholesome content, other networks will certainly jump on the bandwagon, if Hallmark-style programming draws big ratings, TV execs will definitely try to monetize the trend.

Right now, we don’t have plans to stop carrying the brand. all brands evolve over time, and the Donald Trump brand is no different. The good news for Ivanka is that Donald Trump is such a singular, distinct presence. Donald Trump’s almost a standalone product. With a few well-times, well-positioned interviews after Election Day, Ivanka can certainly reestablish her brand identity.

Obviously, not everyone who shops at Urban Outfitters is a committed leftist. Simply by offering a few pro-Trump items, even if they’re outnumbered by anti-Trump items ten-to-one, would shield Urban Outfitters from criticism and potential boycotts, political campaigns come and go, but alienating large portions of the public can haunt you for decades.