Beverages have to be created. And they're created by looking at what trend is in, say, the fashion industry - what color's hot right now. Howard Schultz More Quotes by Howard Schultz More Quotes From Howard Schultz While their service is ending, our responsibility is just beginning! Howard Schultz responsibility In anything we do, any endeavor, it's not what you do; it's why you do it Howard Schultz endeavor I am concerned about any attrition in customer traffic at Starbucks, but I don't want to use the economy, commodity prices or consumer confidence as an excuse. Howard Schultz commodity-prices use want Certainly the caffeine in coffee, whether it's Starbucks or generic coffee, is somewhat of a stimulant. But if you drink it in moderation, which I think four or five cups a day is, you're fine. Howard Schultz four coffee thinking I probably have about four or five cups of coffee a day. I make myself an espresso macchiato when I wake, which is a shot of espresso and just a dollop of steamed milk. Then, if I'm going to do some work at home, I would make myself a French press. It's the best way to make conventional coffee. Howard Schultz espresso coffee home If it Captures Your Imagination, it will captivate others. Howard Schultz capture imagination ifs My parents really wanted me to get out of New York, be exposed to other people, other ways of life. Howard Schultz parent new-york people Often, organizations need bold, grand gestures to galvanize people towards a new mission or refocus their attention. Howard Schultz organization people needs Our history is based on extending the brand to categories within the guardrails of Starbucks. Howard Schultz starbucks categories brands Starbucks has changed the rules of engagement for the music industry. Howard Schultz starbucks engagement changed Starbucks is committed to evolving and enhancing our customer experience with innovative and wholesome food offerings. Howard Schultz wholesome-food starbucks offering The leaders in Washington have got to come together in a bipartisan way and do the right thing for the people who are being left behind. We cannot have an America that is only based on the wealthy. Howard Schultz leader america people Starbucks being an extension of peoples home and work. The sense of community, human connection. That appears to be as relevant in Turkey, China, Japan and Spain as it is here in America. And Starbucks I think is creating something for people all over the world that has not existed before. Howard Schultz creating home thinking Despite the fact that Starbucks has grown to be a large company. We've always played music in our stores and has always acted as an opportunity to create a mood in our stores. And customers started asking, "What song are you playing and can I buy that?" . And we said "No." And that was kind of the catalyst for beginning to look at music. We started out with our own compilations and after the success of that. We had the courage to say, "Let's produce our own record." and the first record was with Ray Charles before he unfortunately passed away. Howard Schultz opportunity song facts People in Washington need to put their feet in the shoes of working Americans. Howard Schultz shoes feet people I am concerned about any attrition in customer traffic at Starbucks, but I don't want to use the economy, commodity prices or consumer confidence as an excuse. We must maintain a value proposition to our customers as well as differentiate the Starbucks Experience. That is the key. Howard Schultz value i-am confidence experience