Beverages have to be created. And they're created by looking at what trend is in, say, the fashion industry - what color's hot right now. Howard Schultz More Quotes by Howard Schultz More Quotes From Howard Schultz China traditionally has been a tea-drinking country but we turned them into coffee drinkers. Howard Schultz coffee drinking country I think we are living in a time where the consumer has lots of choices, whether it's coffee, newspapers or whatever it is. And there is parity in the market place and as a result of that the consumer is beginning to make decisions, not just on what things cost and the convenience of it. Howard Schultz coffee choices thinking Starbucks trying to build a different kind of company around the balance of profitably and benevolence. A social conscience. And that isn't a program it has to be a way of life. Howard Schultz balance different trying I think if you're an entrepreneur, you've got to dream big - and then dream bigger. Howard Schultz entrepreneur dream thinking The issue of managing through a crisis is you have to be decisive even if you don't have perfect information. Howard Schultz issues information perfect If you put on a lousy production with white actors, it's lousy. There is a problem, or can be, at this stage of our social evolution, with mixing the casts. It may not be a question of race so much as class. You would rarely find a black man in a high executive position where he was swinging his weight around. Howard Schultz race white men My mother taught me something at a young age - she said 'you are the company you keep.' To define yourself by some label or some level of resources - that's pretty shallow. Howard Schultz company-you-keep age mother It's ironic that no matter where I go, I meet people from Brooklyn. I'm proud of that heritage. It's where I'm from, who I am. Howard Schultz ironic who-i-am people California, in a sense, is almost Starbucks' largest country, with almost 3,000 stores. Howard Schultz starbucks california country In the 1960s, if you were a blue collar worker or uneducated, and you had an injury on the job, the company basically dismissed you. Howard Schultz injury blue jobs I really believe that you cannot use the stock market as a proxy for the economy. Howard Schultz economy use believe I'm optimistic about the country; I'm optimistic about the American people. Howard Schultz optimistic country people I'm much more concerned about America than the Democratic Party. Howard Schultz democratic party america Everyone must have a shot at the American Dream. Howard Schultz american-dream shots dream I do feel, in a sense, the rules of engagement for citizenship has changed, and we must encourage other people to speak up and to take action. Howard Schultz engagement action people I never took classic business classes in college, so I don't have the background that any of the people running large companies have. Howard Schultz college class running Most business people today are not going to invest in the uncertainty that exists in America. Howard Schultz today america people We need to reinvent food at Starbucks. Less could be more. Howard Schultz starbucks needs We think of Starbucks not as a coffee company but a media company. Howard Schultz media coffee thinking When it comes to Starbucks, I take every threat very personally. Howard Schultz starbucks threat
