Experience by itself teaches nothing. W. Edwards Deming More Quotes by W. Edwards Deming More Quotes From W. Edwards Deming No requirement of industry is so much neglected as operational definitions. W. Edwards Deming neglected requirements definitions We want best efforts guided by theory. W. Edwards Deming best-effort management want There is no knowledge without theory. W. Edwards Deming theory management The customer invents nothing. New products and new services come from the producer. W. Edwards Deming new-products producers management Choice of aim is clearly a matter of clarification of values, especially on the choice between possible options. W. Edwards Deming aim choices matter Survival is optional. No one has to change. W. Edwards Deming optional survival improvement The principles and methods for improvement are the same for service as for manufacturing. The actual application differs, of course, from one product to another, and from one type of service to another. W. Edwards Deming type improvement principles It is not enough to do your best you must know what to do, and *then* do your best. W. Edwards Deming Learning is not compulsory... neither is survival. W. Edwards Deming No one knows the cost of a defective product - don't tell me you do. You know the cost of replacing it, but not the cost of a dissatisfied customer. W. Edwards Deming customer know me you The prevailing - and foolish - attitude is that a good manager can be a good manager anywhere, with no special knowledge of the production process he's managing. A man with a financial background may know nothing about manufacturing shoes or cars, but he's put in charge anyway. W. Edwards Deming good man attitude knowledge If you don't understand how to run an efficient operation, new machinery will just give you new problems of operation and maintenance. The sure way to increase productivity is to better administrate man and machine. W. Edwards Deming problems better you man People with targets and jobs dependent upon meeting them will probably meet the targets - even if they have to destroy the enterprise to do it. W. Edwards Deming meeting meet will people 'Quality' means what will sell and do a customer some good - at least try to. W. Edwards Deming customer will good quality Customer expectations? Nonsense. No customer ever asked for the electric light, the pneumatic tire, the VCR, or the CD. All customer expectations are only what you and your competitor have led him to expect. He knows nothing else. W. Edwards Deming customer nothing you light What should be the aim of management? What is their job? Quality is the responsibility of the top people. Its origin is in the boardroom. They are the ones who decide. W. Edwards Deming job quality responsibility people The big problems are where people don't realise they have one in the first place. W. Edwards Deming problems place big people