Information Overload = "information pollution" by Jakob Nielsen

Information Overload = "information pollution"

Jakob Nielsen

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Categorized in : Information Pollution Information Overload

Even the best designers produce successful products only if their designs solve the right problems. A wonderful interface to the wrong features will fail.

computer design successful

On the Web, usability is a necessary condition for survival. If a website is difficult to use, people leave. If the homepage fails to clearly state what a company offers and what users can do on the site, people leave. If users get lost on a website, they leave. If a website's information is hard to read or doesn't answer users' key questions, they leave. Note a pattern here?

survival keys people

Usability rules the web. Simply stated, if the customer can't find a product, then he or she will not buy it.

usability products customers

To design an easy-to-use interface, pay attention to what users do, not what they say. Self-reported claims are unreliable, as are user speculations about future behavior.

design self pay

Consistency is one of the most powerful usability principles: when things always behave the same, users don't have to worry about what will happen. Instead, they know what will happen based on earlier experience.

consistency powerful worry

On the Web, all advantages are temporary, and you must keep innov... by Jakob Nielsen

On the Web, all advantages are temporary, and you must keep innovating to stay ahead

ministry advantage temporary

A bad website is like a grumpy salesperson. by Jakob Nielsen

A bad website is like a grumpy salesperson.

grumpy website design

Good information architecture makes users less alienated and suppressed by technology. It simultaneously increases human satisfaction and your company's profits. Very few jobs allow you to do both at the same time, so enjoy.

information technology jobs

The more users' expectations prove right, the more they will feel in control of the system and the more they will like it.

prove expectations feels

Three Tips: Simplify, Simplify, Simplify. by Jakob Nielsen

Three Tips: Simplify, Simplify, Simplify.

simplify simplicity three

Ultimately, users visit your website for its content. Everything... by Jakob Nielsen

Ultimately, users visit your website for its content. Everything else is just the backdrop.

backdrop website design

Designers are not users. by Jakob Nielsen

Designers are not users.

users designer design

Clear content, simple navigation and answers to customer questions have the biggest impact on business value. Advanced technology matters much less.

impact technology simple

...pay attention to what users do, not what they say. by Jakob Nielsen

...pay attention to what users do, not what they say.

user-experience pay attention

Users spend most of their time on other sites. This means that users prefer your site to work the same way as all the other sites they already know.

programming mean way

Throughout this book, we've been evangelizing simplicity, but ironically, the practice of simplicity is not simple. It is easy to build a bulky design by adding layer upon layer of navigation and features; it's much more difficult to create simple, graceful designs. Paring designs to essential elements while maintaining elegance and functionality requires courage and discipline.

simple practice book

At most project meetings, everyone has a seat at the table except the poor victims who will have to operate the technology.

poor technology tables

In the attention economy, anyone trying to connect with an audience must treat the user's time as the ultimate resource.

economy trying attention

The system should speak the users' language, with words, phrases and concepts familiar to the user, rather than system-oriented terms. Follow real-world conventions, making information appear in a natural and logical order.

phrases real order

On average, when you ask someone to perform a task on a site, they cannot do it. It's not their fault; it's the designer's fault.

faults tasks average