It is going to sound cliched, but my husband has been incredibly helpful. Ana Patricia Botin More Quotes by Ana Patricia Botin More Quotes From Ana Patricia Botin I am not confident that Europe can make it. Ana Patricia Botin economicinspiringeurope I want the best people, not just on the banking side but on innovation and technology. Ana Patricia Botin bestinnovationtechnologypeople Being different is critical. Ana Patricia Botin beingbeing-differentdifferent I wanted to be a journalist. The other thing I wanted to be was a spy. Ana Patricia Botin otherthingjournalistspy I think of digital as a means to an end: How do I service and get more loyal customers, how do I achieve operational excellence, and how do I change my culture? Ana Patricia Botin serviceexcellencechangeculture We didn't invent gunpowder. What we did was take things that were there and put them together in a way that works. Ana Patricia Botin thingstaketogetherway When times are tough, we tend to outperform as margins increase. Ana Patricia Botin tendtimesincreasetough Everybody has their own style. Ana Patricia Botin owneverybodystyle It's true that I'm always happy to walk away. Ana Patricia Botin truewalkalwayshappy It has to be convenient. You have to be able to bank with me anytime. Ana Patricia Botin bankmeyouable I think cash will be around for a long time. Ana Patricia Botin thinklong-timetimelong You are not going to get married through technology. You are not going to buy a house through technology. Ana Patricia Botin throughyoutechnologyhouse We need to change how we run banks. We need to change the culture. If we get it right, we can have a huge impact. Ana Patricia Botin needimpactchangeculture I have a very, very difficult job. Ana Patricia Botin difficult-jobveryjobdifficult I didn't join a bank because my father worked in a bank or because I thought I was going to be a banker or because I thought I was going to be where I am today. Ana Patricia Botin i-amthoughttodayfather I would love it if you became a Santander customer. Ana Patricia Botin customerwouldyoulove We are going to make people who do some things with Santander into loyal customers who bank with us every day. This is what will allow us to compete in a world where banking customers have more and more choice. If we don't do this, then we won't grow in the next decade. Ana Patricia Botin growdaypeopleworld We're a boring retail and commercial bank. Ana Patricia Botin commercialbankretailboring If the government is funding itself at 2 per cent, you know, how much are you going to pay savers if you want to lend money at a cheaper rate? People have the incentive to build a factory or open new stores. It is a trade-off. Ana Patricia Botin yougovernmentmoneypeople I consider myself to be quite persuasive when I want. Ana Patricia Botin quitemyselfpersuasivewant
