Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand. Howard Schultz More Quotes by Howard Schultz More Quotes From Howard Schultz My passion. My commitment. This is the most important thing in my life other than my family. Howard Schultz passion important commitment One of the fundamental aspects of leadership, I realized more and more, is the ability to instill confidence in others when you yourself are feeling insecure Howard Schultz insecure fundamentals feelings The premium single-cup segment is the fastest-growing business within the global coffee industry. Howard Schultz cups growing coffee Who wants a dream that's near-fetched? Howard Schultz dream want I can't imagine a day without coffee. I can't imagine! Howard Schultz imagine i-can coffee If you want to achieve widespread impact and lasting value, be bold. Howard Schultz impact learning teaching At its core, I believe leadership is about instilling confidence in others. Howard Schultz confidence-in-others i-believe believe Entrepreneurs must love what they do to such a degree that doing it is worth sacrifice and, at times, pain. But doing anything else, we think, would be unimaginable. Howard Schultz sacrifice pain thinking A great business has to have a conscience. You have to know who you are and who you are not. Howard Schultz great-business who-you-are knows The lifeblood of job creation in America is small business, but they can't get access to credit. Howard Schultz credit jobs america Effective leaders share two intertwined attributes: an unbridled level of confidence about where their organizations are headed, and the ability to bring people along. Howard Schultz organization leadership two People around the world, they want the authentic Starbucks experience. Howard Schultz want people world Passionate conviction ... sparks romances, wins battles, and drives people to pursue dreams others wouldn't dare. Belief in ourselves and in what is right catapults us over hurdles, and our lives unfold. Howard Schultz dream winning people The challenge of the retail business is the human condition. Howard Schultz human-condition retail challenges And with the right mentor, don't be afraid to expose your vulnerabilities. Admit you don't know what you don't know. When you acknowledge your weaknesses and ask for advice, you'll be surprised how much others will help. Howard Schultz mentor weakness advice We would take something old and tired and common - coffee - and weave a sense of romance and community around it. We would rediscover the mystique and charm that had swirled around coffee throughout the centuries. Howard Schultz tired coffee community In this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations are stronger because they are built with the strength of the human spirit, not an ad campaign. The companies that are lasting are those that are authentic. Howard Schultz powerful real heart Always challenge the old ways. Howard Schultz old-ways challenges way We have no patent on anything we do and anything we do can be copied by anyone else. But you can't copy the heart and the soul and the conscience of the company. Howard Schultz soul leadership heart We want passion for our business.. workers who can interpret and execute our mission, who want to build a career, not just take a temporary job. Howard Schultz passion business jobs
