Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand. Howard Schultz More Quotes by Howard Schultz More Quotes From Howard Schultz When it comes to Starbucks, I take every threat very personally. Howard Schultz starbucks threat When we began Starbucks, what I wanted to try to do was to create a set of values, guiding principles, and culture. Howard Schultz guiding-principles trying culture When you start a company, it's a singular focus. You have the wind at your back. Howard Schultz company focus wind When you're building a business or joining a company you have to be transparent, you can't have two sets of information for two sets of people. Howard Schultz joining two people You walk into a retail store, whatever it is, and if there's a sense of entertainment and excitement and electricity, you wanna be there. Howard Schultz excitement entertainment retail The future of America is not an entitlement. We have been given a treasure chest of gifts and opportunities, but some people are being left behind, and success is not sustainable unless it is shared. Howard Schultz opportunity america people We have a big opportunity in China. We think the number of stores here can rival the number in North America. Howard Schultz opportunity numbers thinking We are witnessing a seismic change in consumer behavior. That change is being brought about by technology and the access people have to information. Howard Schultz information technology people Starbucks is in my blood. It is such a part of me that letting it unravel simply was not an option. Howard Schultz starbucks blood This may sound a bit naive, but I got here by believing in big dreams. Howard Schultz sound dream believe Cutting prices or putting things on sale is not sustainable business strategy. Howard Schultz business-strategy strategy cutting The Starbucks customer and the Teavana customer are two very different customers, two different need states that are highly complimentary. Howard Schultz different two needs The response to the Starbucks brand has been phenomenal in our international markets. Howard Schultz phenomenal starbucks response We are deeply saddened by the tremendous loss of life and devastation caused by Hurricane Katrina, .. Starbucks has a long tradition of striving to bring together people and communities where we do business. We extend our heartfelt condolences to the bereaved families and many others impacted by this natural disaster; our prayers and thoughts are with all the families who have lost loved ones. Howard Schultz lost-love prayer condolences Success is best when its shared Howard Schultz I grew up in a working class family where there was no health insurance. I saw first hand the fracturing of the American dream and the bitterness that comes when there is no hope and a lot of despair. So I wanted to build the company, in a sense, that my father never got a chance to work for. Howard Schultz dream inspirational father At Starbucks 0 as in any business, in any life - there are so many hectic moments during the day when we are simply trying to do the job, trying to put out the fires, trying to solve any number of small problems, that we often lose sight of what it is we're really here to do. Howard Schultz fire sight jobs We will never-and I mean never-turn our backs on our employees. Howard Schultz inspiring mean culture Starbucks has a role and a meaningful relationship with people that is not only about the coffee. Howard Schultz coffee meaningful people I think people will walk into the Starbucks store and overnight recognize the significant difference between what Starbucks represents day-in and day-out and all the other coffee companies that have been serving coffee in India for so many years. Howard Schultz coffee years thinking
