Relationships are leverage. If you give value to someone else first, you have leverage. Gary Vaynerchuk More Quotes by Gary Vaynerchuk More Quotes From Gary Vaynerchuk 2006, I started 'WineLibrary TV.' To build 'WineLibrary TV,' I started using Facebook, Tumblr, and Twitter in 2008. Gary Vaynerchuk tvs Ignoring platforms that have gained critical mass is a great way to look slow and out-of-touch. Do not cling to nostalgia. Do not put your principles above the reality of the market. Do not be a snob. Gary Vaynerchuk principles reality looks Remember the guy in the 80s walking around with a boombox on his shoulder? Why'd he do that? Because it told a story about who he was. Expressing yourself is big business. Gary Vaynerchuk guy stories remember Passion is contagioius. Gary Vaynerchuk passion motivational Winelibrary.tv was about building personal brand equity. It was a business move. Now, it was totally surrounded by a passion for wine, but I very much gave a lot of thought to doing a sports-video blog instead. Gary Vaynerchuk passion sports moving The world has changed - through technology, through wine-making techniques, the quality of wine is greater than it's ever been. Whereas ten, fifteen years ago it was very easy to find lots of bad wine, it's kind of hard now. The technology, the science - it's like, are you kidding? We're in the golden years of wine! Gary Vaynerchuk technology wine years Part of why you love your parents is because they loved you first. Brands need to do that. Gary Vaynerchuk marketing parent love-you Too many companies think they want to do a video blog to sell merchandise, but if you turn your site into QVC, you lose. I have an audience that trusts me. It's about building a global brand - not selling four more bottles of Pinot Grigio. Gary Vaynerchuk video bottles thinking I definitely think there's some way to understand how people emotionally feel about somebody, but I don't think data collects it. They're not going to click your bit.ly link or click your TweetMeme retweet every time. Gary Vaynerchuk data people thinking I hate recording all the shows for the week in one day, because I want to be able to mention current events and pop culture. If Madonna punches Britney in the face today, I want to reference that on 'Wine Library TV' tomorrow. Monday's episode is always the best, because it's hot off the press. Gary Vaynerchuk hate wine monday You can market your ass off, but if your product sucks, you're dead. Gary Vaynerchuk ass products inspirational Anyone working for a big company might be skeptical that a large business, or even a strictly online business, can form the same kind of friendly, loyal relationship with customers as a local retailer. I'm saying it's already been done because I lived it. Gary Vaynerchuk educational done friendly You have to understand your own personal DNA. Don't do things because I do them or Steve Jobs or Mark Cuban tried it. You need to know your personal brand and stay true to it. Gary Vaynerchuk dna inspirational jobs Many people who I respected were disappointed when I started 'Wine Library TV.' They thought I was dumbing down wine, but I always knew I was one of the biggest producers of new wine drinkers in the world, and people are realizing it now. Gary Vaynerchuk library wine people IQ is a commodity, data is a commodity. I'm far more interested in watching people interact at a restaurant with their smartphone. We can all read 'Tech Crunch,' 'Ad Age.' I would rather be living in the trenches. I would rather be going to Whole Foods in Columbus Circle to watch people shop with their smartphones. Gary Vaynerchuk smartphones data circles I am wired like a CEO and care a great deal about the bottom line, but I care about my customers even more than that. That's always been my competitive advantage. Gary Vaynerchuk lines educational care Vince McMahon is one of the greatest storytellers of all time, but WWE's not striving for the kind of innovation it's capable of. Gary Vaynerchuk wwe innovation kind VaynerMedia filters the world how humans interact. This is how people are going to make buying decisions. Gary Vaynerchuk filters decision people Storytelling is the game. It's what we all do. It's why Nike is Nike, it's why Apple is Apple, it's why Walt Disney built Disney World and it's why Vince McMahon makes a billion dollars. Gary Vaynerchuk nike apples games When I hear people debate the ROI of social media? It makes me remember why so many business fail. Most businesses are not playing the marathon. They're playing the sprint. They're not worried about lifetime value and retention. They're worried about short-term goals. Gary Vaynerchuk media goal people
