Remember the Bob Dylan rule: it's not just a record, it's a movement. Seth Godin More Quotes by Seth Godin More Quotes From Seth Godin Marketing isn't done by computers, it's done by people. And people who sense opportunity and have the confidence to be remarkable will always defeat defensive actions by people who have given up. Seth Godin marketingopportunitypeople Excellence isn't about meeting the spec, it's about setting the spec. Seth Godin specsmeetingsexcellence Great leaders create movements by empowering the tribe to communicate. They establish the foundation for people to make connections, as opposed to commanding people to follow them. Seth Godin empoweringleaderpeople If you believe that a given situation should make you unhappy, then it will, and the unhappiness will then reinforce the condition. Seth Godin unhappinessunhappybelieve Acknowledge to yourself that the factory job is dead. Having a factory job is not a natural state. It wasn't at the heart of being human until very recently. We've been culturally brainwashed. Seth Godin being-humanheartjobs Persistence isn't using the same tactics over and over. Persistence is having the same goal over and over. Seth Godin tacticspersistencegoal Practice works because practice gives us a chance to relax enough to make smart choices. Seth Godin smartmotivationalsports How often do our heroes stand still? It's hard to imagine Spock and Kirk landing on a planet and just relaxing for a month or two. Just hanging out has nothing to do with boldly going where no one has gone before. What makes us different from every other creature is that we go places, places we've not gone before. We do it willingly, and often. What makes our work and our life interesting is discovery, surprise, and the risk of exploration. Seth Godin herodiscoverytwo While you may have made money doing something a certain way yesterday, there's no reason to believe you'll succeed at it tomorrow. Seth Godin yesterdaymaybelieve The problem with words is that they easily lose their meaning. Say something often enough and it becomes a tic, not an expression of how you actually feel. Not only that, but words rarely change things. Actions do. Seth Godin problemexpressionaction The object isn't to be perfect. The goal isn't to hold back until you've created something beyond reproach. I believe the opposite is true. Our birthright is to fail and to fail often, but to fail in search of something bigger than we can imagine. To do anything else is to waste it all. Seth Godin perfectoppositesbelieve Turn strangers into friends. Turn friends into donors. And then do the most important job: Turn your donors into fundraisers. Seth Godin strangerimportantjobs Success comes from doing the hard part. When the hard part is all you've got, you're more likely to do it. And this is precisely why it's difficult to focus. Because focusing means acknowledging that you just signed up for the hard part. Seth Godin difficultfocusmean Black Friday is a media trap, an orchestrated mass hallucination based on herd dynamics and the media cycle. Seth Godin fridayblackmedia The digital asset that matters is trust. Awareness first, then interaction, and maybe a habit, but all three mean nothing if they don't lead to permission and trust. The privilege of connection. Everything else is slippery. Seth Godin privilegemeanfirsts Fitting in is a short-term strategy, standing out pays off in the long run. Seth Godin leadershiprunningmotivational Isn't the drawing board the place where all the best work happens? It's not a bad thing to go back there. It's the entire point. Seth Godin best-workdrawingboards Many people are starting to realize that they work a lot and that working on stuff they believe in (and making things happen) is much more satisfying then just getting a paycheck and waiting to get fired (or die). Seth Godin moneyworkmotivational The ONLY thing leaders have in common is the shared decision to lead. Seth Godin decisionleadershipmotivational Mass marketing means appealing to the masses which means appealing to the average. Seth Godin marketingaveragemean
