The bottom line is that people are seeking answers and direction, not messages or sales pitches. Brian Solis More Quotes by Brian Solis More Quotes From Brian Solis We live in a time where brands are people and people are brands. Brian Solis brands inspire people It is only by walking in the digital footsteps of your customer that you can uncover a new landscape of opportunities for engagement as well as a new reality for your business. Brian Solis engagement opportunity reality In the digital space, attention is a currency. We earn it. We spend it Brian Solis digital space attention Social Media is much bigger than we give it credit for. It’s not just about PR or just about marketing. Brian Solis marketing media giving The landscape for business isn’t changing because of social media, it’s changing because consumer expectations are evolving. Brian Solis landscape media expectations The next 10 years are either going to happen to us, or because of us. Brian Solis next happens years Experiences shape experiences. Brian Solis shapes Engagement is shaped by the interpretation of its intentions. In order for social media to mutually benefit you and your customers, you must engage them in meaningful and advantageous conversations, empowering them as true participants in your marketing and service efforts. Brian Solis media meaningful order Social media is the democratization of information, transforming people from content readers into publishers. It is the shift from a broadcast mechanism, one-to-many, to a many-to-many model, rooted in conversations between authors, people and peers. Brian Solis peers media people Twitter is your window to relevance , but Facebook is your home page for the Social Web Brian Solis pages home window Businesses are interacting with consumers to socialize rather than learn about customer expectations to in turn, deliver tangible value, improve product experiences, and invest in long-term relationships. Brian Solis tangible expectations long The new social landscape is rich with emotion. Brian Solis landscape rich emotion While creating a social brand is a necessary endeavor, building a social business is an investment... Brian Solis investment creating building Social media is not owned by marketing. Brian Solis social-media marketing media Digital Darinism is already changing the landscape of business. Brian Solis landscape digital Evolution is evolution - and it's happened before us and will continue after we're gone. But, what's taking place now is much more than change for the sake of change. The socialization of content creation, consumption and participation, is hastening the metamorphosis that transforms everyday people into participants of a powerful and valuable media literate society. Brian Solis media powerful inspirational Perspective is a gift nowadays. Brian Solis perspective Twitter represents a collective collaboration that manifests our ability to unconsciously connect kindred voices through the experiences that move us. As such, Twitter is a human seismograph. Brian Solis collaboration voice moving To understand the mindset of the connected consumer, one must realize that everything begins with search and intent. Brian Solis consumers realizing mindset Actions speak louder than words. Businesses must act. Once the door to social consciousness is opened, bring the spirit of your company through it to affect change. Brian Solis actions-speak-louder-than-words spirit doors
