The skills associated with knowledge creation are totally different from the skills associated with production. John Quelch More Quotes by John Quelch More Quotes From John Quelch Mention health in most companies, and the cost of health insurance is what comes to mind, not how the company can invest to prevent further escalation in societal health care costs. John Quelch insurancecarehealthmind Pepsi and Coke have to co-exist on the shelf for the long term because if they pull each other down, no one's going to drink carbonated soft drinks anymore. John Quelch softdowndrinklong If there is cultural imperialism, it is definitely American. John Quelch definitelyamericanimperialism Personal brand equity erodes much faster than corporate brand equity. John Quelch brandthanpersonalequity Any small business that's predicated on technological innovation and is differentiated and superior can expand globally very effectively using the Internet as a vehicle for promotion. John Quelch smallinternetinnovationbusiness China is a very brand-intensive society. The reason that brands are so very important is that they are a way to signal social status. John Quelch statussocietyimportantway Coca-Cola is an American icon. John Quelch coca-colaiconamerican The opinions of a convenience sample... may not represent all users. John Quelch representopinionsconveniencemay The only thing you need to set up a business school is a warm body and a piece of chalk. John Quelch youbodybusinessschool Ease of navigation is important in both physical and virtual space. John Quelch physicalnavigationspaceimportant If I ask for money, all I get is advice. But if I ask for advice, I end up getting money. John Quelch askendmoneyadvice Instant, soluble coffee has long been the unspeakable wasteland of the coffee business. Conventional wisdom would be that no premium brand should go near it. But Howard Schultz's vision from day one has been to bring quality coffee to the mass market. John Quelch daycoffeebusinesswisdom You certainly don't want to market the president as if he or she were a box of breakfast cereal. John Quelch sheyouwantbreakfast When we're talking about brand, we're talking about what does the brand stand for. And when we're talking about approval, we're talking about whether or not I approve of what the brand stands for. John Quelch brandstandabouttalking The Starbucks brand has shifted over time from being a specialty brand to being more of a mass brand. There is a gap at the top of the market. John Quelch brandmorebeingtime Consumer behaviour changes in a glacial fashion. John Quelch consumerchangesbehaviourfashion Changing our consumer behaviour is similar to quitting smoking. Unless people are shocked into doing it, either by social disapproval or family disapproval or fear of the medical consequences, they'll just keep on smoking. John Quelch familysmokingfearpeople Every time there is a recession, consumers will typically be more cautious, more conservative, take more time, and make more serious price-performance trade-offs. John Quelch morewillserioustime You have to be willing to totally immerse yourself in China in order to have in-depth exposure to China. John Quelch yourselfyouchinaorder Product downsizing in the face of inflation in order to maintain retail price points has long been used by food companies, notably manufacturers of candy. John Quelch pricefacefoodlong
