To WOW, you must differentiate yourself, which means do something a little unconventional and innovative. You must do something that’s above and beyond what’s expected. And whatever you do must have an emotional impact on the receiver. Tony Hsieh More Quotes by Tony Hsieh More Quotes From Tony Hsieh Businesses often forget about the culture, and ultimately, they suffer for it because you can't deliver good service from unhappy employees. Tony Hsieh service-culture focus inspirational Don't play games that you don't understand, even if you see lots of other people making money from them. Tony Hsieh money business inspirational A bigger business is like a cruise ship: There are lots of amenities and you can go a lot further, but it's harder to turn quickly. Tony Hsieh cruise ships bigger Without conscious and deliberate effort, inertia always wins Tony Hsieh effort conscious winning For individuals, character is destiny. For organizations, culture is destiny. Tony Hsieh destiny motivational character Just figure out what your personal values are then just make those the corporate values. Tony Hsieh personal-values corporate figures Help shape the stories that people are telling about you. Tony Hsieh shapes stories people If someone is self-aware, then they can always continue to grow. If they're not self-aware, I think it's harder for them to evolve or adapt beyond who they already are. Tony Hsieh evolve self thinking ...the best leaders are servant leaders - they serve those they lead. Tony Hsieh servant-leadership servant leader Money alone isn't enough to bring happiness... happiness is when you're actually truly ok with losing everything you have. Tony Hsieh losing-everything losing culture The biggest (and hardest) lesson I've learned in life is that the external world is just a reflection of the world within. Tony Hsieh lessons reflection world Success is getting to a point where you'd be truly OK with losing everything you have and starting over. Tony Hsieh losing-everything starting-over losing The ultimate definition of success is: you could lose everything that you have and truly be okay with it. Your happiness isn't based on external factors. Tony Hsieh definition-of-success okay definitions I think maybe 50 years ago people and businesses felt like they had to choose between maximizing profits and making customers happy or making employees happy, and I think we're actually living in a special time where everyone's hyperconnected, whether through Twitter or blogs and so on. Information travels so quickly that it's actually possible to have it all, to make customers happy through customer service, to make employees happy through strong company cultures, and have that actually drive growth and profits. Tony Hsieh strong years thinking Whatever you are thinking, think bigger. Tony Hsieh crazy inspirational thinking Learn by doing. Theory is nice, but nothing replaces actual experience. Tony Hsieh nice theory I view my role more as trying to set up an environment where the personalities, creativity and individuality of all the different employees come out and can shine. Tony Hsieh creativity views inspirational Launching a business is kind of like a motorboat: You can go very quickly and turn fast. Tony Hsieh launching kind business I think when people say they dread going into work on Monday morning, it's because they know they are leaving a piece of themselves at home. Why not see what happens when you challenge your employees to bring all of their talents to their job and reward them not for doing it just like everyone else, but for pushing the envelope, being adventurous, creative, and open-minded, and trying new things? Tony Hsieh monday morning motivational If I was going to go into an office I wanted it to be with people I would choose to be around even if we didn't have to work together and so that was one of the major reasons why I decided out of all the different companies we invested in to work with Zappos. Tony Hsieh office working-together people