To WOW, you must differentiate yourself, which means do something a little unconventional and innovative. You must do something that’s above and beyond what’s expected. And whatever you do must have an emotional impact on the receiver. Tony Hsieh More Quotes by Tony Hsieh More Quotes From Tony Hsieh Rather than focus on trying to get a lot of customers to market yourself, really focus more on the actual product or service itself and existing users to, like, what would make them happier, what would make them come back more and more times or in our case buy more often. Tony Hsieh more-time focus trying I think the most important thing is just if you hire people whose personal values match the corporate core values - and not just the stated ones. Tony Hsieh important people thinking Get the culture right, and everything else just falls into place. Tony Hsieh fall-into-place culture fall Instead of getting an iPad, I now use my iPhone with a giant magnifying glass attached to my face. Tony Hsieh ipads iphone glasses Ask yourself: would you be comfortable printing everything your employees, customers & partners have to say about your culture? Tony Hsieh printing partners culture I believe that there's something interesting about anyone and everyone - you just have to figure out what that something is. Tony Hsieh motivational believe interesting We decided that if we get the culture right, most of the stuff, like building a brand around delivering the very best customer service, will just take care of itself. Tony Hsieh marketing care stuff Most innovation comes from outside your industry applied to your own Tony Hsieh innovation industry Good businesses generate missions to drive their profits. Great businesses generate profits to drive their missions. Tony Hsieh good-business great-business profit Our customers call and e-mail us to say that's how it feels when a Zappos box arrives. And that's how we view this company. Tony Hsieh mail views inspirational Have fun. The game is a lot more enjoyable when you're trying to do more than just make money. Tony Hsieh inspiration games fun My advice is to stop trying to "network" in the traditional business sense, and instead just try to build up the number and depth of your friendships, where the friendship itself is its own reward. The more diverse your set of friendships are, the more likely you'll derive both personal and business benefits from your friendship later down the road. You won't know exactly what those benefits will be, but if your friendships are genuine, those benefits will magically appear 2-3 years later down the road. Tony Hsieh numbers advice years We asked ourselves what we wanted this company to stand for. We didn't want to just sell shoes. I wasn't even into shoes - but I was passionate about customer service. Tony Hsieh passionate shoes inspirational I made a list of the happiest periods of my life & I realized that none of them involve money. Tony Hsieh moral lists made I think everyone should get a little exposure to computer science because it really forces you to think in a slightly different way, and it's a skill that you can apply in life in general, whether you end up in computer science or not. Tony Hsieh skills littles thinking Your brand is your culture. Tony Hsieh brands culture Every employee can affect your company's brand, not just the front-line employees that are paid to talk to your customers. Tony Hsieh inspirational-customer-service employee lines Our belief is that if you get the culture right, most of the other stuff, like great customer service, or building a great long-term brand or empowering passionate employees and customers, will happen on its own. Tony Hsieh empowering long culture The brand is just a lagging indicator of a company's culture. Tony Hsieh indicators company culture Usually my 'a-ha' moments are when I'm not trying to think of how to solve a particular problem. Tony Hsieh problem trying thinking
