To WOW, you must differentiate yourself, which means do something a little unconventional and innovative. You must do something that’s above and beyond what’s expected. And whatever you do must have an emotional impact on the receiver. Tony Hsieh More Quotes by Tony Hsieh More Quotes From Tony Hsieh Help inspire people to realize they are capable of changing the world. Tony Hsieh inspire people world It doesn't cost anything to say hi when you pass someone else in the hallway, whereas, most corporations if you pass you avoid eye contact. Tony Hsieh corporations cost eye Business is all about learning to balance the short-term, medium-term and long-term and I think it's when things are going well it covers up a lot of mistakes and bad decisions because you're growing so quickly. Tony Hsieh mistake long thinking I think a much better use of time and resources is to really focus on your existing users or customers and figure out what changes can you make in the Web site, the service, the product, whatever, to get them to come back more often to generate that repeat business and once you kind of figure out that formula, then when you get new customers the whole thing just kind of grows exponentially. Tony Hsieh focus use thinking Our society in general has is more money equals more happiness and all the research has shown that that's true up to a point, up until you can get your basic needs met, but then really there is other stuff that has a much bigger impact on your happiness besides just money. Tony Hsieh impact research needs If you're worried about putting food on the table or putting a roof over your head, that stress is definitely will contribute to unhappiness, but once you have your basic needs met then incremental money. Tony Hsieh roof-over-your-head stress needs Sorry, investing was pretty boring and I really missed being part of building something. I felt like I was always standing on the sidelines, so Zappos... really liked the people there and got involved full-time and I've been full-time ever since. Tony Hsieh investing sorry people When companies get bigger, innovation or productivity per employee generally goes down, so we’re trying to figure out how to structure Zappos more like a city and less like a bureaucratic corporation. Tony Hsieh us For me, the most fun is change or growth. There are definitely elements of both that I like. Launching a business is kind of like a motorboat: You can go very quickly and turn fast. Tony Hsieh me you business change
