Frank Bruni: We need to talk to voters in large enough numbers and we...

Books are personal, passionate. They stir emotions and spark thoughts in a manner all their own, and I'm convinced that the shattered world has less hope for repair if reading becomes an ever smaller part of it.

Frank Bruni

passionate reading book

I suppose there are people who can pass up free guacamole, but they're either allergic to avocado or too joyless to live.

Frank Bruni

guacamole avocados people

[Gore] tended to drone on and on, in singsong, narcotizing cadences best endured by the heavily caffeinated.

Frank Bruni

cadence drones politics

We have Americans who are voting for someone in whom they have confidence, about whom they have hope, because at after the election 2016 whoever wins is going to have to govern. And when you look at the tenor of this campaign, and when you look at the way people feel about these candidates and how partisan our country is for starters, how does the winner govern? I mean that's the real, real problem.

Frank Bruni

real mean country

Even if you're trying to remain objective, even if you're trying not to mount any campaigns or endorse anything, when you cover an issue you are at least encouraging people to think about all the possibilities and if you're not covering political reform, electoral reform, you can write stories about them that don't say we must do this but just educate people on the fact that there are various advocates who are tugging us in that direction, that can present the arguments of those advocates, and I do think that's an issue we for some reason completely turned away from.

Frank Bruni

writing people thinking

We are spending so much time in studios, and in chairs listening to somebody at a lectern, and if we really understood what Americans were concerned about and what resentments were building, we would not have been as shocked by Donald Trump's success.

Frank Bruni

resentment building listening

We've given people both in print and even more so on TV these enormous doses of Donald Trump because people are consuming enormous doses of Donald Trump. If we had gotten a signal that John Kasich got as big an audience, believe me, you would have seen a lot more of John Kasich so it's complicated who's to blame, the media or the people consuming the media.

Frank Bruni

blame believe people

I remember going to a Trump rally in South Carolina, and it was really important and it was really interesting to talk to the people who'd shown up there because they were not caricatures, and so often Trump voters, Trump supporters were being portrayed in the media, probably I'm guilty of it as well, as caricatures. Each of these people, and I talked to maybe a dozen of them, had a very particular reason why he or she was supporting Donald Trump , but these were not casual, inexplicable decisions.

Frank Bruni

decision people interesting

Campaigns waged with lies presage governments racked by distrust. The sclerosis starts there.

Frank Bruni

campaigns government lying

In some perfect world where human nature is less messy and history less fraught, any and all people who had ever suffered discrimination would find common cause, gathering together under one big anti-bigotry banner.

Frank Bruni

perfect together people

I do think we're in a little bit of a bubble and I think you saw it this year primarily in the fact that everyone was surprised by Donald Trump's success. He was saying things and he was tapping into feelings and resentments in the electorate that the media was almost completely blindsided by. And that suggests we are not spending enough time talking to people out there who are living the lives and feeling the problems that led them to Donald Trump.

Frank Bruni

feelings people thinking

After all, a creature without passionate conviction doesn't cling to extremes. He surveys the scenery and makes sure his outfit doesn't clash.

Frank Bruni

passionate integrity commitment

Shiatsu, deep-tissue or maybe even Rolfing: Which manner of pummeling becomes a cephalopod most?

Frank Bruni

tissues cooking food

But fairness is where we’re heading, at least in regard to marriage, which has emerged as the terrain on which Americans are hashing out their feelings about gays and lesbians. The trajectory is undeniable. The trend line is clear. And the choice before the justices is whether to be handmaidens to history, or whether to sit it out.

Frank Bruni

gay choices justice

I wanted us to be careful about, going to the corner diner, interviewing three people and saying, "here's the mood of the public."

Frank Bruni

be-careful mood people

Are you telling me that the polite little note I sent my college alumni magazine has, by some unbeknownst series of errors, come to be printed in The Paper of Record, instead? What a fiasco!

Frank Bruni

records errors college

You're encouraging a response in citizens and the public, that has nothing to do with an informed decision, that has nothing to do with policy, that has nothing to do with any of that but that just kind of turns it into a competition they're watching as if they're watching the Preakness or the Belmont Stakes and I think if we want people to make more cool-headed, sober-minded decisions covering elections as horse races is the antithesis of doing that.

Frank Bruni

horse people thinking

We still write too many stories that are "state of the race" stories that are informed almost solely by what the polling shows and by what we're then deducing about who's up, who's down, and I'm just not sure that's very helpful to readers, it certainly doesn't elevate the debate and, and the problem is if you, if you cover these things, and I don't think the Times is particularly culpable, I think other news organizations are worse, if you cover them in an entirely "who's up, who's down" horse race way.

Frank Bruni

horse writing thinking

I can't speak for the news side 'cause I'm on the opinion side. But what I have noticed that the news side has done and, and to be really honest I think the news side pays too much attention to polls, but I think they're trying to restrain themselves by for instance there's a rubric called Poll Watch, um, that appears in a stream of a whole bunch of other political news where they can gather all that polling information for those people who really want it.

Frank Bruni

political people thinking

Writers and reporters need to remind themselves they're not to be judged solely by the number of clicks or eyeballs on a given story, but there is this other value and this other important mission, and the key is balancing the two so that you stay alive long enough, whether you're an individual writer or whether you're a whole news organization, to keep doing what you're doing but that you don't get so driven by that that you forget that what you're supposed to be doing in a higher sense is informing people, is elevating the debate and not lowering it.

Frank Bruni

important long people