What really decides consumers to buy or not to buy is the content of your advertising, not its form. David Ogilvy More Quotes by David Ogilvy More Quotes From David Ogilvy I do not regard advertising as entertainment or an art form, but as a medium of information. When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product. David Ogilvy writingartinteresting Consumers don't think how they feel. They don't say what they think and they don't do what they say. David Ogilvy advertisingemotionthinking The more informative your advertising, the more persuasive it will be. David Ogilvy advertisingeconomymarketing When people aren't having any fun, they seldom produce good work. Kill the grimness with laughter. Encourage exuberance. Get rid of sad dogs that spread gloom. David Ogilvy laughterdogfun Talent, I believe, is most likely to be found among nonconformists, dissenters, and rebels. David Ogilvy rebelbusinessbelieve Where people aren't having any fun, they seldom produce good work. David Ogilvy designfunpeople Repeat your winners. If you are lucky enough to write a good advertisement, repeat it until it stops selling. Scores of good advertisements have been discarded before they lost their potency. David Ogilvy winnerluckywriting The best idea is the simplest. David Ogilvy simplestideas I never write fewer than sixteen headlines for a single advertisement. David Ogilvy headlinessixteenwriting First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them to go get on with it. David Ogilvy creativitycreativeleadership Senior men have no monopoly on great ideas. Nor do creative people. Some of the best ideas come from account executives, researchers and others. Encourage this, you need all the ideas you can get. David Ogilvy seniormenideas In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create. David Ogilvy creativitybusinessinspirational The consumer isn't a moron; she is your wife. David Ogilvy sarcasticwittyfunny Great marketing only makes a bad product fail faster. David Ogilvy deep-thoughtmarketinghumor If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising. David Ogilvy agencybusinessworry Don't bunt. Aim out of the ball park. Aim for the company of immortals. David Ogilvy ballsdesignexcellence The worst fault a salesman can commit is to be a bore...... Pretend to be vastly interested in any subject the prospects shows an interest in. David Ogilvy faultsworstinterest What you say in advertising is more important than how you say it. David Ogilvy importantorganizationbusiness It is important to admit your mistakes, and to do so before you are charged with them. Many clients are surrounded by buckpassers who make a fine art of blaming the agency for their own failures. I seize the earliest opportunity to assume the blame. David Ogilvy mistakeopportunityart David Ogilvy made his copywriters come up 100 different headlines for every ad they wrote. David Ogilvy come-updifferentmade
