What’s the best way to build a brand for the long term? In a word: culture. Tony Hsieh More Quotes by Tony Hsieh More Quotes From Tony Hsieh There's a big difference between motivation and inspiration: Inspire through values and motivation takes care of itself. Tony Hsieh positivitymotivationinspiration Your personal core values define who you are, and a company's core values ultimately define the company's character and brand. For individuals, character is destiny. For organizations, culture is destiny. Tony Hsieh destinyorganizationcharacter Customer service shouldn't just be A department, it should be the entire company. Tony Hsieh service-culturefocussatisfaction Stop chasing the money and start chasing the passion. Tony Hsieh chasingpassionsuccess Don't be cocky. Don't be flashy. There's always someone better than you. Tony Hsieh cockybusinessinspirational The best businesses are really ones that can combine passion, profits, and purpose. Tony Hsieh best-businesspassionpurpose Whatever you're thinking, think bigger. Tony Hsieh businessinspiringthinking Studies find top 3 most stressful moments in people's lives: death, divorce, and properly pronouncing "Worcestershire sauce." Tony Hsieh divorcefoodpeople To WOW, you must differentiate yourself, which means do something a little unconventional and innovative. You must do something that’s above and beyond what’s expected. And whatever you do must have an emotional impact on the receiver. Tony Hsieh impactemotionalmean Most companies are very quick to hire and slow to fire, when really it should be the other way around. Tony Hsieh shouldfireway To never forget that the most important thing in life is the quality of life we lead. Tony Hsieh entrepreneurthings-in-lifeimportant Your culture is your brand. Tony Hsieh designmarketingculture Never accept or be too comfortable with the status quo, because the companies that get into trouble are historically the ones that aren't able to adapt to change and respond quickly enough. Tony Hsieh ablechangetrouble For me, my role is about unleashing what people already have inside them that is maybe suppressed in most work environments. Tony Hsieh environmentrolespeople A great brand is a story that never stops unfolding. Tony Hsieh unfoldingbrandingstories Open, honest communication is the best foundation for any relationship, but remember that at the end of the day it's not what you say or what you do, but how you make people feel that matters the most. Tony Hsieh communicationmotivationalpeople Envision, create, and believe in your own universe, and the universe will form around you. Tony Hsieh formmotivationalbelieve I made a list of the happiest periods in my life, and I realized that none of them involved money. I realized that building stuff and being creative and inventive made me happy. Connecting with a friend and talking through the entire night until the sun rose made me happy. Trick-or-treating in middle school with a group of my closest friends made me happy. Eating a baked potato after a swim meet made me happy. Pickles made me happy. Tony Hsieh motivationalnightschool I'd rather spend money on things that improve the customer experience than on marketing. Tony Hsieh customer-experiencemarketinginspirational Be true to yourself. If you follow that principle, a lot of decisions are actually pretty easy. Tony Hsieh be-true-to-yourselfprinciplesdecision
