Logos and branding are so important. In a big part of the world, people cannot read French or English--but are great in remembering signs. Karl Lagerfeld More Quotes by Karl Lagerfeld More Quotes From Karl Lagerfeld I never smoked. I never drank and I never took drugs. The funny thing is, nothing is more boring, people like this. For me, it's OK. But most of my friends, at least they smoke and drink. Karl Lagerfeld artist funny people I don't speak Spanish, I speak a little of Italian but no Spanish. Karl Lagerfeld italian speak littles No, I never thought I would like cats. Karl Lagerfeld cat We live in the world of images, but we also live in the world of the Internet, of zapping and where people move. You can make little videos on your phone. I love very composed images, but the idea of moving pictures with a story, with a plot is quite interesting, too. Karl Lagerfeld phones ideas moving I am very boring, but it has allowed me to survive better than other people. If you don't drink, you don't smoke, and you don't do drugs, and you're not missing it and never even wanted it, and you sleep for seven hours. I tell you, life is quite pleasant. Karl Lagerfeld missing sleep people I can't wait for the iPhone 6. It's my only ambition in life to have it quickly. Karl Lagerfeld iphone ambition waiting If I were pretentious I would say that I'm not an average person. But really, I know how that is. Karl Lagerfeld pretentious persons average I had nearly finished school because I was making effort not that bad on that. But there was a law in Germany after the war. You could not make your final examination before 18, so lots of people who were late because of the way had to do it first. Karl Lagerfeld artist war school Only the minute and the future are interesting in fashion. Karl Lagerfeld minutes fashion interesting What I like about music is the songs you can remember the lines of in a single second. Karl Lagerfeld lines song remember Personally, I don't wear fur. Karl Lagerfeld fur Fashion is what people wear not only what you see on the Runway Karl Lagerfeld runway fashion people Everything I say is a joke. I am a joke myself. Karl Lagerfeld jokes I'm very happy that I have an Italian version, a French version, and then I have my own company, but I'm not obsessed by my name. Some people are, "Oh, my name," but I couldn't care less about my name. What I like is the job. The ego trip of that comes later. Karl Lagerfeld italian names jobs No, I'm not a French designer either. I'm from nowhere. I'm a European, old European is all I am. Karl Lagerfeld designer artist I don't like to act because my life is a pantomime anyway. Karl Lagerfeld pantomime life-is People who can't be alone have a problem. Loneliness is a luxury for people like me. Karl Lagerfeld luxury loneliness people It's only I have seen enough of it and the funny thing is now, I know that I'm skinny, because I know there are even smaller clothes in the store. I think I'm big, when I was big, I never thought about it. Karl Lagerfeld artist funny thinking No. I mean those people really did something for designers I don't think department stores can, could or should do still today. Today the world is different so you have to make it differently. There's TV. There's a lot of things. Karl Lagerfeld artist mean thinking If you attach no importance to weight problems, if not being able to wear new, trendy small-sized clothes does not cause you any regret, this book is not for you. Karl Lagerfeld clothes regret book